Despite the strange name (I decided that it was called u-are-tv), UARTV was a great idea that I was given to work on. I figured out that all of the components of uartv all utilize structure (music needs it, design does, fashion too, etc). Therefore, I took grid paper & make five playful characters that represent both the letters of the station, as well as the components. U is music, A is culture, R is fashion, T is design, and V is art. These pieces can be used together for the station logo & separately to code each program by what category it belongs to. It is playful enough to grab the attention of a younger crowd while still being structured enough for a large brand.